Strategic account-based B2B prospecting for pipeline generation and revenue growth.
The new Lean Prospect a prospecting model for technology companies with complex sales cycles. An approach designed to go beyond one-off leads generation campaigns.
The focus is not only on generating conversations, but on sustaining revenue growth over time, based on accounts with real purchasing potential.
“Instead of isolated actions, our model structures continuous action on strategic accounts, where relationships, timing, and decision-making context directly impact commercial results.”
Jorge Dalfovo
CEO of Lean Sales
In the B2B market, especially in the technology sector, generating leads is leads the biggest challenge. The problem usually lies in when, how, and with whom the conversation takes place.
Long cycles, multiple decision-makers, and non-linear purchasing processes require a different approach than traditional B2B prospecting.
The conceptual shift in Lean Prospect in the transition to an Account-Based Revenue model.
By working with accounts on an ongoing basis, Lean Prospect measuring success by leads volume leads starts operating with a focus on generating a pipeline , increasing average ticket size, and improving revenue predictability.
The service is contracted as dedicated capacity: resources allocated exclusively to accounts defined by the customer. We recommend a 3-, 6-, or 12-month commitment for maturation, relationship building, and consistent opportunity generation.
Each dedicated Lean Prospect resource Lean Prospect on 150 accounts per month and generates at least 8 leads .
The model is scalable: it is possible to hire more than one dedicated resource to expand account coverage, maintaining method, consistency, and continuous intelligence generation.
The same accounts are worked on over time, creating familiarity, trust, and context.
accounts actively worked by resource
leads per project/month
Each interaction is documented and delivered to the customer: context, objection, purchase window, competition, and brand perception. This intelligence fuels marketing, product, and go-to-market decisions, even without lead .
With our own efficient methodology for prospecting leads , we work with the customer at the specific moment, approaching them assertively at each stage of their decision-making journey.
Product or solution of interest
Customer buying process
Expected time to purchase
Person responsible for the decision
Square
Partner and competitor proposals
Next step established
If your IT solution is new or needs more recognition, Open Door the ideal approach. Our strategy positions your solution strategically, opening accounts and mapping minimum requirements for future opportunities.
We help your brand gain relevance and space, paving the way for your team to take more constructive and high-value approaches.
Customers in the IT ecosystem
Average conversion rate MQL SQL
We serve the entire technology ecosystem. We have over 300 clients, including manufacturers, distributors, and partners who endorse our method.
Currently, our conversion rate from MQL SQL 80% in projects that adopt the 7P's methodology.
We specialize in developing strategic accounts in the IT market, transforming active prospecting into pipeline and consistent revenue growth in the IT market.
Because the market has changed. Lean Sales daily in B2B prospecting operations for technology and has realized, in practice, that the volume of leads one-off campaigns no longer sustain revenue growth in complex sales cycles.
The evolution of Lean Prospect this reality: in addition to generating opportunities, the model now structures continuous market intelligence and commercial intelligence, enabling better decisions, more accurate approaches, and predictability over time.
No. It deepens and matures what already worked. Generating opportunities remains a central objective, but now it is integrated into a continuous model, guided by business intelligence and account development.
It is an evolution based on market experience and not a conceptual change disconnected from actual operations.
No. That number represents the operational capacity of a dedicated Lean Prospect resource. But the model is scalable.
The client can hire two or more dedicated resources, depending on the volume of accounts, project complexity, and the strategy defined with the Lean Sales commercial team.
In practice, more resources mean greater account coverage, maintaining the same method, consistency, and continuous intelligence generation.
