Growth director Jorge Dalfovo spoke about data-driven culture and the use of data in marketing and sales campaigns.
On April 14, Lean Sales was present at the event promoted by DMS in partnership with LinkedIn, in São Paulo. On the occasion, special guests shared knowledge about Deep Sales as a formula for generating results in the B2B sales scenario.
Jorge Dalfovo, Director of Growth at Lean Sales, was one of the speakers at the event.
He spoke about data-driven culture and how to use data to boost marketing and sales campaigns. He addressed the importance of having a data-driven culture in companies, which allows for more assertive decision-making based on real information.
During his presentation, Jorge Dalfovo also highlighted the importance of having a well-defined strategy for collecting, analyzing and interpreting data, as well as sharing practical examples of how Lean Sales has used data in its marketing and sales campaigns to obtain better results.
"This was an incredible opportunity to share our experience as Lean Sales with other professionals in the field, as well as exchanging knowledge with big names in our market. Being on LinkedIn talking about our career, our day-to-day life and absorbing new experiences reinforces our commitment to always being up-to-date with market trends and offering innovative and efficient solutions to our clients," said Jorge Dalfovo.